Here you will find posts that discuss examples of products that currently undergo evolutionary change to such an extent that, in effect, a new ‘type of product’ starts to emerge. The process has not stabilised yet.
Only a decade ago, the e-bike was considered something for the old or disabled. Improving technology and more attractive designs slowly changed perception. This blog explores how the e-bike matures in terms of market shares and establishes itself as a new type of product in a family of variants. Slow…
This blog post reveals how the smartwatch is the result of technological evolution, rather than a predetermined long-term plan. Decades of competition between watch manufacturers who developed new functionality provided variation, while consumers applied selective pressure. This shaped the evolutionary path for the smartwatch. As there is no reason to…