On the Origin

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“To understand why a product is the way it is today, you need to learn about its evolutionary background.” Meet Huub Ehlhardt…. to interview

On the Origin

Introduction to ‘On the Origin of Products’

Can product development be considered an evolutionary process? Until the late 1980s product development was generally considered to be a ‘linear’ process. The common idea is that the development of products is entirely controlled by inventors and engineers. ‘On the Origin of Products’ by Arthur O. Eger and Huub Ehlhardt aims…

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Digitalization, Evolution in Action, Product Evolution

It’s a watch, but not as we know it. The story of Smartwatch Evolution.

This blog post reveals how the smartwatch is the result of technological evolution, rather than a predetermined long-term plan. Decades of competition between watch manufacturers who developed new functionality provided variation, while consumers applied selective pressure. This shaped the evolutionary path for the smartwatch. As there is no reason to…

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