On the Origin

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“To understand why a product is the way it is today, you need to learn about its evolutionary background.” Meet Huub Ehlhardt…. to interview

On the Origin

Introduction to ‘On the Origin of Products’

Can product development be considered an evolutionary process? Until the late 1980s product development was generally considered to be a ‘linear’ process. The common idea is that the development of products is entirely controlled by inventors and engineers. ‘On the Origin of Products’ by Arthur O. Eger and Huub Ehlhardt aims…

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